I created this vertical social video for Arm & Hammer while working at CO-nxt. The goal was to celebrate International Women’s Day by highlighting several of their female employees in a format that immediately catches the attention of people quickly scanning their feeds.
The main creative challenge was finding a meaningful way to visually connect these individual employees to the identity of the parent company. To solve this, I brought the client-provided headshots into After Effects and built a moving layout where the images dynamically shift in color and opacity as they move away from the camera. This effectively turned the individual photos into a field of pixels that pull back to reveal the overarching Arm & Hammer logo.
This is exactly the kind of work I love doing: taking standard corporate assets and finding a smart, visual path to tie them into a much larger brand story.
