I created this ad campaign with Jigsaw in Milwaukee for their client Vivent Health, an organization that supports people living with HIV. I love getting the chance to make effective work for causes that matter, and this project needed to create energy quickly while still feeling polished and purposeful.
Because the turnaround was tight, we relied on stock footage for the main visuals. I used Premiere Pro and After Effects to push the piece beyond a stock-footage feel, building momentum with fast-paced motion graphics, speed ramping, quick cuts, animation overlays, and tight transitions.
The goal was to keep the viewer focused on the event’s energy rather than the limitations of the source material. This is the kind of production challenge I enjoy: taking practical constraints, finding the strongest visual rhythm, and shaping the final piece into something that feels intentional, lively, and campaign-ready.
