About This Project
Created at CO-nxt
Title: Arm & Hammer: Cellmanx Swine Line
Role: Motion Design, Character Animation, Video Editing
Project Overview: I provided unified creative execution for this explainer video, transforming technical product information into a clear, engaging narrative for Arm & Hammer. By handling the entire production pipeline—from design to animation—I ensured the complex benefits of the Cellmanx line were communicated simply and effectively.
My contributions included:
- Visualizing Information: I combined kinetic text with character animation to break down dense information, ensuring the message was “easy to understand and effective on screen”.
- Motion Integration: I designed custom motion assets that adhered strictly to the brand guidelines, delivering a video that felt “intentional – not generic or stitched together”.
- Story & Structure: I managed the pacing and rhythm of the piece, bridging the gap between text and visuals to ensure the viewer’s attention was held from start to finish.
