Corporate Video Production | B20 Club Campaign

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Indiana Soybean Alliance

Campaign Spot: B20 Club and Andretti Indycar

Campaign Spot: Family-Focused Fleet Finds Concrete Success

Role: Video Editing, Motion Design, Color Grading & Audio Mixing • Collaborator: C.O.nxt (Milwaukee)

Clever Scott: Corporate Video Production for B20 Club & Andretti

Managing high-profile stakeholder assets requires strategic corporate video production. Our main hurdle was unifying disparate, multi-source footage from IndyCar and IMSA into a cohesive campaign narrative. Consequently, we needed to balance strict corporate guidelines across multiple stakeholder groups on a compressed post-production schedule.

The Challenge of High-Octane Corporate Video Production

Coordinating promotional assets for racing partnerships demands a precise visual flow to protect brand integrity. Because the raw footage originated from completely different racing leagues, traditional editing workflows faced massive color mismatches. Therefore, we had to build an efficient finishing pipeline to standardize the look from our desktop.

The Creative Approach and Finishing Pipeline

Elevating the Narrative: To capture the high-energy spirit of the Andretti partnership, I engineered a rhythmic editorial pacing. Specifically, I carefully synchronized the sound design with fast-paced track b-roll, keeping the viewer engaged throughout the piece.
Staying Intentionally On-Brand: First, I established an integrated layout pipeline to handle the technical graphics. Next, I designed custom animated elements that adhered strictly to both corporate styling guides. As a result, the graphics felt entirely native to the broadcast asset.
Advanced Color Standardization: Meanwhile, I corrected vastly mismatched source clips to build a unified visual environment. Thus, by combining custom transitions with precise color correction in Premiere, I made independent footage sources feel like an intentional, multi-camera commercial shoot.

The Scalable Campaign Results

Ultimately, this streamlined digital production pipeline allowed us to deliver two distinct, polished broadcast spots seamlessly. By executing advanced motion design and mastering simultaneously, we achieved high-end commercial results without pipeline overhead. If you want to see our standard client onboarding steps, feel free to explore our motion design production process.

Built using Adobe Premiere Pro, Adobe After Effects, and Adobe Audition.

Let’s collaborate on your next project

If you’re an agency producer or creative director looking for a reliable, senior-level motion partner who can jump straight into your workflow and translate complex B2B brand systems into clean, high-performing video—without the hand-holding—I’d love to connect.