About This Project
Created at CO-nxt
Title: Harvista Cherry Launch
Role: Motion Design, Video Editing, Stock Footage Integration
Project Overview: I provided unified creative execution for this product launch, bridging the gap between custom animation and stock assets. By handling both the motion design and the edit, I ensured the stock footage felt like an intentional part of the brand narrative rather than a generic add-on.
My contributions included:
- Custom Motion Design: I designed and animated custom graphics and text elements to highlight key product features and ensure brand alignment.
- Seamless Integration: I treated and edited stock footage to match the animation style, creating a multidisciplinary execution where live-action and graphics share a cohesive visual language.
- Narrative Clarity: I structured the piece to ensure the product launch message was easy to understand and effective on screen.
