About This Project
Created at CO-nxt
Title: Carlton Farms Smoked Sausage
Role: Motion Design, Video Editing, Asset Compositing
Project Overview: I provided unified creative execution to solve a common production challenge: creating a high-end commercial spot without the budget or timeline for a location shoot. By acting as a single creative partner, I transformed limited assets into a cohesive narrative, proving that high production value doesn’t always require a camera crew.
My contributions included:
- Creative Problem Solving: Faced with no existing video assets, I developed a visual strategy that relied on multidisciplinary execution—blending motion design with composite techniques to bypass the need for a live shoot.
- Motion Integration: I created custom animations to bring static product photography to life, layering them with stock footage overlays. This ensured the final piece felt “intentional – not generic or stitched together.”
- Brand Consistency: I managed the pacing and visual style to ensure the spot aligned perfectly with the Carlton Farms brand system, delivering a broadcast-quality look from the desktop.
Created at CO-nxt
Title: Carlton Farms Smoked Cheddar Bratwurst
Role: Motion Design, Video Editing, Asset Compositing
Project Overview: I provided unified creative execution for this commercial spot, solving a production gap by creating a broadcast-ready asset without a location shoot. By acting as the single creative partner, I leveraged motion design and compositing to transform static product photography into a dynamic narrative.
My contributions included:
- Creative Problem Solving: I bypassed the need for a camera crew by using multidisciplinary execution—combining animation, editing, and sound to build a compelling visual story from limited source materials.
- Motion Integration: I used custom motion graphics to bring static product shots to life, layering them with stock footage overlays. I carefully composited these elements so the final video felt intentional – not generic or stitched together.
- Brand Consistency: I ensured the pacing and visual style remained consistent with the wider campaign, delivering a polished final product that aligned perfectly with the brand guidelines.
