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AgroFresh: 20 Year Anniversary Timeline - Clever Scott - Animation and Video Editing
16670
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AgroFresh: 20 Year Anniversary Timeline

About This Project

Created at CO-nxt

Title: AgroFresh: 20 Year Anniversary Timeline
Role: Motion Design, Visual Storytelling, Event Graphics
Project Overview: I provided unified creative execution to celebrate AgroFresh’s 20-year milestone, tasked with the challenge of transforming a standard corporate history into a dynamic visual experience. By acting as the strategic creative partner, I reimagined static timeline data as an engaging narrative suitable for both a live corporate event and broader public relations use.
My contributions included:

  • Elevating the Narrative: I used kinetic typography and custom motion design to inject energy into the company’s history. By focusing on “pacing, rhythm, and clarity,” I turned what could have been a “stale” list of dates into an exciting story that held the audience’s attention.
  • Brand-Aligned Design: I developed a visual style that adhered strictly to AgroFresh’s identity while adding a celebratory polish. This ensured the animation felt “intentional – not generic” or template-based, reinforcing the brand’s legacy.
  • Multi-Platform Delivery: Understanding the dual needs of the project, I delivered files optimized for large-scale live event visuals as well as web-based PR distribution, ensuring the message was “effective on screen” regardless of the format.
Category
Animation