Animated Logo for Conference Display

06 Jun Animated Logo for Conference Display

For this project, the agency needed an animated logo to catch the attention of Conference attendees. The logo was first cut into layers in Adobe Illustrator separating the sails, the flag, and the ship – anything which would eventually have motion was given its own layer.

The Illustrator file was then imported into After Effects where a combination of the puppet tool and displacement maps were used to give motion to the flag and the sails. A combination of the rotation tool and masks were used to make the ship appear as if it were sailing the sea and bobbing up and down behind the banner.

To add a bit of motion to the text logo, the Lens Flare effect was used to track along the horizontal edges.