ISA B20 Club Series

Campaign Spot: B20 Club Series – Loyola University

Campaign Spot: B20 Club Series – Green Grease Environmental

Role: Video Editing, Motion Design, Color Grading & Audio Mixing • Created at: C.O.nxt (Milwaukee) for Illinois Soybean Association

B2B Commercial Video Production for the B20 Club

The Challenge

The main hurdle here was the raw interview footage. Because the subjects were everyday people using heavy verbal filler, I had to hunt through hours of recordings. Consequently, I pieced together disjointed soundbites to pull out a clear story on a tight schedule.

The Creative Approach

• Elevating the Narrative: To hold the viewer’s attention, I focused entirely on a tight editorial rhythm. Therefore, I leaned heavily on the B-roll sequences to do the heavy lifting. Fast-paced visuals successfully bridged the gaps between soundbites to keep things moving.
• Staying Intentionally On-Brand: First, I set up a direct asset pipeline to handle the custom typography layouts. Next, I animated motion graphics that strictly followed the Illinois Soybean Association design. As a result, the text overlays looked like a native part of the series.
• Advanced AI Audio and Color Correction: Meanwhile, the field footage had some massive exposure and audio hurdles. Thus, I ran the interview tracks through Adobe Podcast AI. By combining that with precision color grading in Premiere, I completely balanced the lighting inside a dark processing facility.

Built using Adobe Premiere Pro, Adobe After Effects, Adobe Audition, and Adobe Podcast.

Let’s collaborate on your next project

If you’re an agency producer or creative director looking for a reliable, senior-level motion partner who can jump straight into your workflow and translate complex B2B brand systems into clean, high-performing video—without the hand-holding—I’d love to connect.